Pitti Uomo has this morning announced that Craig Green will be the Italian trade show’s next Menswear Guest Designer. Staging his show at the Florentine fair in June, the London-based designer will follow in the footsteps of Raf Simons, JW Anderson, Gosha Rubchinskiy, and Undercover and The Soloist who presented their S/S18 collections in a joint show there in January. Lapo Cianchi, Director of Communications & Events for Pitti, praised Green’s “ability to innovate menswear ‘codes’ – even radically – without losing track of the contemporary market’s dynamics.”
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