This morning, Prada revealed its Spring/Summer 2020 menswear campaign: titled ‘Optimist Rhythm’, the David Sims-shot images star the musician Frank Ocean, alongside actor Austin Butler and film director Nicolas Winding Refn. Deemed “a playful metaphor for a confident embracing of the indefinability of Prada itself” the trio of portraits – each star captured in juxtaposing black and white and colour – also feature ‘Prada’ acronyms which run alongside. Ocean is a longtime Prada fan; in 2019, he wore the label to the Met Gala, and attended the house’s S/S20 show, which was held in Shanghai, and is set to play Coachella in April (alongside the rumoured release of a new album). It’s also a big year for Butler, who begins filming upcoming Baz Luhrmann-directed Elvis Presley biopic (in which he plays Presley), while Winding Refn is working on a reimagining of 1988’s cult movie Maniac Cop with HBO.
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